
Everone knows that the best things come in trilogies: the original Star Wars movies, Half-Life, Halo, C&C. Now Gears of War, which has blossomed into the long prophesied Halo beater, has been confirmed to be part of a trilogy in an interview with Microsoft Vice President of Global Marketing, Jeff Bell.
In the interview with GameDaily, Bell talks about the recent Mad World advertisement for Gears of War:
The goal of this ad is to establish Marcus Fenix as the hero of the Gears of War trilogy. The intention is to create emotional connection with him that is lacking in typical third-person action title marketing, by communicating a sense of desperation, loneliness, overwhelming odds, and the ultimate futility of the situation he faces.
Given the success of Gears thus far, the fact that its to spawn two sequels is no bad thing. In fact, it’s almost as if the Xbox is finally coming of age, attracting new developer talent, innovative games and adapting to serve a broader market.
Not to mention that they have chainsaws on their fricken machine guns. Seriously, it’s the most amusing melee weapon since the Doom trilogy introduced the chainsaw in the first place.
Bell also discusses new advertising for the Xbox 360, the upcoming game Viva Pinata and Microsoft’s strategy to expand the Xbox gamer base.
Sony today released version 3.0 of the PSP firmware for Japan and the US. In the past, PSP firmware updates have proved to be unpopular with gamers, as they prevent homebrew programming and ROMs running on the system. This version may prove slightly more popular with PS3 owners at any rate, since it allows PS1 games purchased from the PS3 Store to be played on the PSP.